Privacy Policy

1. CONTROLLER IDENTITY AND SCOPE

This Privacy Policy describes how iRent ApS (“iRent”, “we”, “us”, “our”) processes personal data in connection with the use of www.iRent.com, our mobile application, and associated services (collectively, the “Platform”).

iRent acts as the data controller for all personal data processed through the Platform under the GDPR.

2. CATEGORIES OF PERSONAL DATA

Personal data is obtained at the point you register and create a user account on the platform. In the course of registration and ongoing use of the service, we may process the following categories of personal data:

2.1 ORDINARY PERSONAL DATA

• Name
• Year of birth
• Contact details (email, phone number)
• Address information
• Profile photo
• Billing and delivery information
• CVR (for business users)

All such information is supplied directly by you when completing the account registration process or when updating your user profile within the platform.

2.2 SENSITIVE PERSONAL DATA

We do not intentionally collect or process sensitive categories of personal data. Any such information will only be processed where strictly required by law or where necessary for the establishment, exercise, or defence of legal claims.

3. DATA COLLECTION METHODS

Personal data may be collected directly from users in the following contexts:

• Account creation and onboarding
• Use of Platform services and transactions
• Customer support communications
• Payment processing and billing activities
• Voluntary user submissions

We may also collect technical data automatically, including:

• Device type and operating system
• Browser type and version
• IP address and network identifiers
• Usage and interaction data

4. PURPOSES OF PROCESSING

Personal data is processed for the following purposes:

• Provision and operation of the Platform
• User account management and authentication
• Facilitation of rental or service transactions between users
• Customer support and communication
• Billing, invoicing, and payment handling
• Security monitoring, fraud prevention, and abuse detection
• Compliance with legal obligations
• Improving system performance and user experience
• Development of new features and services

Processing is limited to what is necessary for the stated purposes above in accordance with the principle of data minimisation under applicable data protection requirements. 

5. LEGAL BASIS FOR PROCESSING 

Processing of personal data is based on one or more of the following legal grounds:

• We process your data to provide you with our services and to take the necessary steps before you can use the platform
• You have given your consent for specific processing activities
• The processing is required to comply with legal obligations that apply to us
• The processing is necessary for our legitimate interests, such as ensuring platform security, preventing fraud, and improving our services

Where processing is based on legitimate interests, such interests are balanced against the rights and freedoms of data subjects.

6. DATA SHARING AND PROCESSORS

Personal data may be disclosed to the following categories of recipients:

• IT service providers and hosting partners
• Payment service providers
• Customer support and communication tools
• Analytics and security providers
• Professional advisors (legal, accounting, insurance-related services where applicable)
• Public authorities where required by law

All third-party service providers processing data on our behalf are bound by written data processing agreements that require them to comply with strict confidentiality and security obligations.

Where personal data is transferred outside the European Economic Area, such transfers are protected by legally recognised safeguards, such as standard contractual clauses or transfers to countries approved as providing an adequate level of data protection.

7. INTERACTION DATA IN CONNECTION WITH MARKETING COMMUNICATIONS

When you subscribe to receive marketing communications from us, such as newsletters, push notifications, SMS messages, or similar electronic communications, we may monitor how these communications are received and used.

The purpose of this processing is to generate aggregated and individual-level insights into engagement with our communications.

7.1 PURPOSE OF PROCESSING

We process interaction data from marketing communications in order to assess the relevance and effectiveness of our marketing activities.

This processing is carried out on the basis of our legitimate interest in improving communication quality, ensuring that users receive content that is more relevant to their interests, and reducing the delivery of non-relevant marketing material. The overall objective is to optimise the timing, content, and targeting of our communications in a manner that improves user experience and marketing efficiency.

8. DATA RETENTION

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, including:

• Contractual necessity
• Legal retention obligations
• Statutory limitation periods for legal claims

Upon expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised.

9. DATA SECURITY

We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including protection against:

• Unauthorised access
• Accidental loss
• Destruction or alteration
• Unlawful processing

Security measures are regularly reviewed and updated to ensure an appropriate level of protection of personal data in line with applicable data protection requirements.

10.DATA SUBJECT RIGHTS

Data subjects have the following rights under GDPR:

• Right of access
• Right to correction
• Right to erasure
• Right to restriction
• Right to portability
• Right to object
• Right to withdraw consent
• Right to complain

Requests will be handled without undue delay and in any event within one month, subject to extensions permitted by GDPR.

11. AUTOMATED DECISION-MAKING

We do not use automated decision-making or profiling that produces legal or similarly significant effects on users, unless explicitly stated otherwise.

12. INTERACTION AND COMMUNICATION WITH US

When you contact us through any communication channel, we process the information that you choose to share with us as part of that interaction. This may include, depending on the nature of your inquiry:

• Identification details such as your name
• Contact information, including email address, telephone number, and postal address
• Information relating to your use of our services
• The content, context, and history of your request or communication

We do not collect additional personal data beyond what is necessary to handle and respond to your inquiry, unless required by law or explicitly provided by you. The processing of information received through communication with us is carried out in order to enable us to maintain and manage our relationship with you and to ensure relevant and efficient engagement.

13. DELETION OF PERSONAL DATA

We retain personal data only for as long as necessary for the purposes for which it was collected. Different types of data are subject to different retention rules as set out below.

Data from website usage (including cookies) is processed in accordance with our Cookie Policy. First-party cookies expire automatically no later than 24 months after your last visit. Users may delete or block cookies at any time via their browser settings. Third-party cookies are subject to the retention periods defined by the respective providers. Account and platform data is stored for as long as your user relationship is active. After termination, it is deleted unless we are required or permitted to retain it under applicable law, including where necessary to establish, exercise, or defend legal claims or to comply with legal obligations. Marketing data is stored until you withdraw your consent. After withdrawal, it is no longer used for marketing purposes, unless another lawful basis applies. Communication data is retained only as long as necessary to handle your inquiry and manage the relationship. It is then deleted unless we are required or entitled to retain it for legal claims or compliance purposes.

14. CHANGES TO THIS POLICY

This Privacy Policy may be updated from time to time to reflect legal, technical, or operational changes. The most recent version will always be available on the Platform.

15. CONTACT INFORMATION

For questions regarding this Privacy Policy or to exercise your rights, please contact: support@irent.dk

COOKIES

1. CONTROLLER AND SCOPE

This Cookie Policy explains how iRent ApS (“iRent”, “we”, “us”, “our”) uses cookies and similar technologies in connection with the operation of www.iRent.com and related digital services (collectively, the “Platform”). This data is used to improve functionality, content, and the overall user experience.

You may withdraw your prior accepted cookies at any time by deleting stored cookies via your browser settings and ceasing further use of the website.

The sections below describe the types of data that may be collected, the purposes for which such data is processed, and the categories of third parties that may be granted access to it.

2. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES

Whenever you access or interact with irent.dk certain information relating to your visit, device, and interaction with the website is collected automatically through cookies. Cookies are small text files stored on a user’s device when accessing a website or application. Cookies enable recognition of a device and support technical functionality, performance measurement, and user experience optimization.

Cookies enable the recognition of a returning device and facilitate the storage of user-specific settings and preferences, as well as the collection of statistical data relating to general website usage patterns, such as browsing behavior, demographics, and navigation on the website.

We may also use similar technologies, including local storage, pixels, and SDKs, which serve functionally equivalent purposes to cookies.

Cookies do not contain executable code and cannot directly damage a user’s device.

You may change your cookie preferences in your browser at any time by blocking or deleting cookies. Please be aware that disabling cookies may result in degraded performance and limit access to certain features or functionalities of the website.

3. PURPOSES OF COOKIE PROCESSING

The purpose of cookie collection is to improve the user-friendly experience of irent.dk. In addition, cookies may furthermore be used for the following purposes:

• Ensuring technical operation and security of the Platform
• Maintaining session integrity and user authentication
• Enabling core functionality
• Measuring performance and usage analytics
• Improving functionality, services, and user experience

Processing based on non-essential cookies is conducted only where the user has provided valid consent in accordance with applicable law.

4. THIRD-PARTY COOKIES

The Platform may allow third-party service providers to place cookies, including but not limited to:

• Meta Platforms (Facebook/Instagram advertising and analytics)
• Google (analytics and advertising services)
• YouTube (embedded content functionality)

These third parties may independently process data as data controllers or joint controllers in accordance with their respective privacy policies.

5. STORAGE DURATION

Cookies are stored for varying durations depending on their classification and purpose:

• Session cookies are deleted upon termination of the browser session
• Persistent cookies remain stored for a predefined period unless manually deleted by the user

Retention periods are defined per cookie category and are automatically renewed upon subsequent visits where applicable.

6. USER CONTROL AND WITHDRAWAL

Users may control or disable cookies via browser settings or device configuration tools. Disabling cookies may impair functionality and restrict access to certain features of the Platform. Where consent has been provided, users may withdraw consent at any time with future effect.

7. POLICY UPDATES

This Cookie Policy may be updated periodically to reflect legal, technical, or operational changes. The latest version will always be available on the Platform, including the date of last revision.